Agriculture is one of the main economic pillars of the Albanian economy contributing 19% to the country GDP (INSTAT 2019) and around one-third of employed people (nationwide) are in agriculture. Agriculture in Albania is challenged by both natural factors (soil degradation, salinity, erosion) as well as demographic pressure (rural abandonment). The adaptation of innovation in Albanian agriculture is not very developed due to the high fragmentation of plots, the low economic level of farmers and their lack of orientation towards these technologies. For this purpose, farmers’ associations, or private businesses that apply these technologies, are considered very important factors in the promotion of these innovations
