Innovation in Valencian Agriculture: The role of the PHITO platform in the Modernization of the Sector

Discover how innovation in Valencian agriculture is transforming citrus farming with sustainable practices, digital tools, and market-leading solutions.
Driving Innovation in Agriculture: Bridging Knowledge and Technology

These past few weeks, LEB had the opportunity to take part in two important events that highlighted the impactful role of technology and innovation in shaping the future of agriculture.
Phito Food Festival Celebrates Local Agriculture in Northern Italy

In October 2024, PHITO project partners from across Europe gathered for a Plenary meeting in Italy’s Po River Delta, concluding with a special Food Festival.
One year of PHITO: inspired by 1000 faces & places

Imagine, from writing down our ideas in a Horizon Europe proposal, to now seeing it being alive in so many brains across Europe. More than 20 partners, at least 50 people dedicating significant time to it, dozens of field visits to the rural corners of Europe.
What do farmers struggle with?

At Phito, we are developing an app that empowers farmers, particularly small and medium farmers (SMFs), to make smarter decisions, leading to thriving farms and stronger communities.
Agricultural innovation for all

On 19 April, we held a workshop in Bugac with more than 20 participants. The aim of the event was to involve prospective users in the development of the application, which is planned within the PHITO project. This platform will be a community channel for agri-digitalisation, providing small and medium farms with access to precision farming, supporting their agri-digitalisation processes and increasing their competitiveness.
User-Centered Design: User Persona workshops

PHITO revolutionizes EU agriculture with user-centered app design. Collaborating with SmartFarming BV, we delve deep into farmers’ needs for innovation.